Disney CEO Bob Iger accidentally reveals how many Disney Plus users are signed up to its ads tier: ‘I don’t know if I was supposed to disclose those numbers’

EditorLast Update :
Disney CEO Bob Iger accidentally reveals how many Disney Plus users are signed up to its ads tier: ‘I don’t know if I was supposed to disclose those numbers’

The total number of Disney Plus ad-supported tier users has accidentally been revealed – and none other than Disney chief Bob Iger is behind the leak.

Yesterday (November 14), Disney released its Q4 2024 earnings report before holding its final earnings call of the year. It was during the latter that Iger unintentionally confirmed how many people have signed up to Disney Plus’ ads subscription, with Disney’s CEO later suggesting he didn’t mean to put his foot in it.

Responding to a Wall Street Journal analyst’s query about Disney’s growth outlook for its primary streaming platform, Iger said (as reported by Deadline) that 37% of US-based Disney Plus’ users had signed up to its cheapest subscription tier. In total, around 30% of the streamer’s global fanbase currently own an ads-supported account, Iger added.

Disney Plus

Disney Plus has a higher percentage of ad-supporter tier subscribers than Netflix does (Image credit: Shutterstock)

Okay, Iger didn’t divulge specific numbers as part of his answer. But, using the above percentages and the total number of paid subscribers revealed in Disney’s Q4 2024 earnings report, it’s easy to work out how many people are signed up to one of the world’s best streaming services’ most affordable tier. In the US, 56 million use Disney Plus, meaning that around 20.7 million (37% of 56 million) are signed up to its ads tier. Globally, the platform boasts 122.7 million people, which equates to 36.8 million (30% of 122.7 million) total users.