Armitron at 50 just got into the smartwatch game and, yes, would consider a smart ring

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Armitron at 50 just got into the smartwatch game and, yes, would consider a smart ring

Armitron, the watch company with the tech-leaning name, only introduced its first smartwatch this year, surprising for a company that joined the digital time-keeping age almost fifty years ago.

“Armitron went through this kind of journey where we really spiked in the 70s and 80s and 90s and then kind of went quiet over the last few decades and I think, we saw that there was an opportunity to bring the brand forward again,” said Armitron CMO Marisol Tamaro, whom I spoke to recently about the company’s Golden anniversary.