Zoe launches first own-brand supplement on the back of successful nutrition programme

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Zoe launches first own-brand supplement on the back of successful nutrition programme
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Known for its successful personalised nutrition programme, Zoe has launched its first own-brand product. Daily30+ contains a blend of over 30 selected plants to introduce over 35 different types of fibre and 7000+ beneficial plant chemicals to a savoury meal in just one scoop.  

It’s available to buy as a monthly subscription from the Zoe website, and is exclusively available in select Waitrose stores as 7-day (£10) and single serve packs (£2.25) from 17th July.

Following the launch of its hugely successful nutrition programme, Zoe is back with its first own-brand product. After conducting a variety of dietary studies, the brand has released a wholefood, plant-based supplement designed to help people better support their health. 

In one study, the Zoe team found that many people struggle to make the changes necessary to improve their diet. Whilst the best personalised nutrition tests are one way to do this, they can often be an expensive and time-consuming process. Zoe’s new supplement therefore encourages better dietary habits for those who struggle with time and are looking for a more affordable solution. 

Daily30+ contains a blend of over 30 selected plants to introduce over 35 different types of fibre and 7000+ beneficial plant chemicals to a savoury meal in just one scoop. 

(Image credit: Zoe)

Tim Spector, co-founder of Zoe comments: